Posted by: almudenatarin | 21 February, 2009

Report Practice: Market Survey

Market Survey about Service Provision at Moffle Leisure Centre


A market survey regarding the service provision at  Moffle leisure centre was conducted last year. This survey was requested by Moffle council and was to be submitted by February  21st.


A representative selection of 1250 customers participated in the survey, which covered four main points:

• Parking

• Ticket cost

• Booking service

• Attitude of staff

This report shows the customer reactions to the services provided.


According to the survey, customer reactions to parking and attitude of staff were mostly positive. It also revealed an optimum reaction to booking service, but only by a narrow margin, and a general customer dissatisfaction with the ticket cost.


Booking service and ticket cost should be revised and adapted to customer demands.


Run an annual market survey to evaluate customer satisfaction.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: