Posted by: almudenatarin | 21 February, 2009

Report Practice: Market Survey

Market Survey about Service Provision at Moffle Leisure Centre

TERMS OF REFERENCE

A market survey regarding the service provision at  Moffle leisure centre was conducted last year. This survey was requested by Moffle council and was to be submitted by February  21st.

PROCEDURE

A representative selection of 1250 customers participated in the survey, which covered four main points:

• Parking

• Ticket cost

• Booking service

• Attitude of staff

This report shows the customer reactions to the services provided.

FINDINGS

According to the survey, customer reactions to parking and attitude of staff were mostly positive. It also revealed an optimum reaction to booking service, but only by a narrow margin, and a general customer dissatisfaction with the ticket cost.

CONCLUSIONS

Booking service and ticket cost should be revised and adapted to customer demands.

RECOMMENDATIONS

Run an annual market survey to evaluate customer satisfaction.

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