Posted by: joaquindelfa | 23 February, 2009

Report: Gourmet Fish and Chip Company

Results of survey market to describe customer reactions to the services provided by the Gourmet Fish and Chip Company

Terms of reference

GFCC has  introduced  23 new drive-in restaurants since 2 January  2008. Profits of the branches in Wales are on decrease. Welsh customers complain about booking services and parking places. GFCC  has requested this report which was to be submitted to the CEO secretary by 24 February 2009

Procedure

A representative selection of 1250 customers were interviewed . Selection of interviewees was carried out according to the new system conceived by the National Statistical Institute.

Findings

The items positively assessed are:

Attitude of staff

Parking

Whereas the main negative areas of negative reply concern  ticket cost.

Conclusions

Welsh customers consider price high. The rest of items assessed have no relevant influence on customer satisfaction.

Recommendations

We advice to reduce the ticket cost to guarantee wider customer use.

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