Posted by: migbelda | 6 March, 2009

Market Survey

TERMS OF REFERENCE

A market survey was carried out about the different services provided at the B & k leisure centre in Kent (England). That survey was requested by the Kent local Council, and must be submitted by the 5th of March 2009

PROCEDURE

A selection of 1250 customers participated on the survey, which was referred to the next main points:

– parking

– ticket cost

– booking service

– attitude of staff

FINDINGS

The result of the survey has revealed that 700 participants had a positive view of the parking service, whereas 550 had a negative oppinion. In terms of the ticket cost, 350 people thought it was appropiate, nevertheless a number of 900 thought it was too expensive. The oppinion about the booking service is more balanced, with 650 participants considering it good and 600 bad. The attitude of the staff is positively considered, with 950 people with a good oppinion and just 300 with a negative one.

CONCLUSIONS

It can be seen after this survey that the ticket cost needs to be reduced, and a revision of the parking and booking service must be done.

RECOMMENDATIONS

It is advisable to reduce ticket cost in order to improve customers’ satisfaction

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Responses

  1. Have you flown back???

  2. Hi Cecilia, How are you?
    Yes, I came back on Tuesday, and I already attended class on Thursday, but you didn´t came… Still suffering a bit of jetlag this morning, I wake up at 5:30!!

    See you in class


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